A shopaholic's favorite day of the year, just after Thanksgiving, Black Friday may be one of the busiest shopping days in the United States. Most retailers offer amazing deals and price cuts on goods and services offered. Of course, this is all done in an effort to drive up sales by luring eager shoppers into the store or, even better, onto online stores (on Cyber Monday). But how did Black Friday come to be?
Why Was Black Friday Created?
Some believe the term Black Friday derives from color coding commonly used in accounting. People believe that most businesses operate at a loss (in the red) until the day after Thanksgiving, after which the massive sales made on Black Friday allow them to turn the tide and start making profits (working in the Black). However, this is disparate from the truth.
A more likely etymology of Black Friday dates back to the 1960s. Police officers in Philadelphia began to use the term to describe the chaos inspired by a flood of shoppers congesting the streets to start the all-too-important Christmas shopping season. The phrase spread slowly and steadily, eventually picking up speed in the 1980s and facing some resistance from merchants.
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Who were the First Companies to Try It?
At first, merchants were not for the idea that such an auspicious day be granted such an ominous name. They suggested that a name like "Big Friday" be adapted instead, but this did not catch on. Since then, retailers from the United States have engaged in active campaigns to bring the joy of Black Friday to other parts of the world.
In recent years, global retailers have embraced the idea of Black Friday and eagerly market the day as the official start of the holiday sales season, when the red ink turns black once more. In 2015 Amazon.com made the groundbreaking move to be the first retailing outlet to offer Black Friday in July deals on what is now known as Prime Day. Once Amazon had set the tone, other companies followed suit and began offering similar deals in July.
As the years go by, retailers are getting increasingly creative with introducing new ideas to increase shoppers' time to go shopping on Black Friday. Some outlets have even introduced Black Thursday. The idea behind Black Thursday is that some shoppers can get their shopping done the evening before Black Friday, avoid the insane foot traffic, and get back home in time to enjoy the Turkey hot from the oven.
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So What about Cyber Monday?
Whereas Black Friday mostly applies to brick and motor establishments, Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. On Cyber Monday, you can purchase your favorite items from online stores at discounted rates. The best part about Cyber Monday is that you can shop from the comfort of your home, office, or coffee shop.
Wherever you are, as long as you have access to the internet and a smart device, you get access to some of the best annual discounts, sales, and promotions. Some businesses have a brick-and-mortar store as well as a website and take advantage of this duality to offer a wide variety of deals, effectively merging Black Friday with Cyber Monday.
How Long Does Black Friday Last?
While some businesses may only avail their deals, offers, and promotions to shoppers for a day, some stores, and platforms in different parts of the world may extend the selling period for the entire month of November. The effect? More sales and increased profit margins.
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Getting the Best Deals on Black Friday
Everyone is looking for the best deal on Black Friday, but how exactly can you get the best deals? You don't have to worry because most businesses invest heavily in adverts and other marketing strategies to let consumers know about all their Black Friday deals. Most businesses advertise their promotions and deals a week or two before Black Friday to increase awareness.
Sign Up and Download Apps
Online platforms have dedicated offers for members that have signed up, so it may be a great idea to sign up for different online stores. It may even help if you have the apps installed if they are available. You may also find voucher codes that grant you extra discounts and prices if you interact with the retailer and their content. Early bird discounts may also be available online
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Black Friday is not the day to dilly-dally on isles. You need to know exactly what you want from research done several days before. This way, when the store doors open, you can grab precisely what you want before someone else beats you to it. You should also know exactly which shops you want to buy from and work out a map that saves time and energy. Don't forget, the early bird catches the worm.
- Revenue generated from Black Friday sales has been on the rise in the United States. In 2021, businesses generated 40billion dollars in sales.
- About 13% of all retail sales in the United States occur between Black Friday and Christmas
- Long queues are a norm on Black Friday, with over 155 million shoppers flocking to stores in 2021 alone.
- In 2021, 43% of Black Friday sales happened through mobile devices.
- Wondering how much the average American saves on Black Friday? Americans save 24% on Black Friday purchases.
- Most shoppers are keen to know what businesses offer the fastest delivery services and often look at customer reviews when shopping online.
Black Friday in 2022 is expected to fall on November 25, and experts predict more online sales than brick and motor sales. Advancements in technology have made e-commerce more efficient and accurate in taking remote orders.
However, not all items can be bought online. Some buyers need to interact with products before making a purchase. Electronics, clothes, and kitchen gadgets are some items clients should test out before buying to avoid any inconveniences later on.
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